Video

Video Search Engine Optimisation


Google has recognised the tremendous growth of video downloads worldwide and now considers Video as a component of its SEO criteria. To this end we've partnered with Zoom productions to add further value to our services by integrating Video into our overal search engine oprtimisation servcies.

Why consider Video

"Blended search", the practice in which search engines display videos, images, news stories, maps, and other types of results alongside their standard search results, has become increasingly common on major search engines. And optimizing video content to take advantage of blended search is by far the easiest way to get a first-page organic ranking on Google.

So how can you optimize your online videos? Well certainly ring us in the first instance with your inquiry and together with Zoom Productions we'll execute a professional and optimised video for your website.

 

However the important elements include:
  • Inserting keywords into video filenames.
  • Hosting your videos on YouTube
  • Embed your YouTube videos into your own site. Google says its algorithms consider how many times a video is viewed, and any views embedded videos receive on your own site get added to the 'views' tally on YouTube.
  • Optimize your YouTube videos by writing keywords into your videos' titles, descriptions, and tags.
  • Embed videos into relevant text pages on your site.
  • Create a video library on your site, so Google knows where to find your video content. (Google Video Sitemaps can help with this too.)

Video services

ZOOM Productions offer full video production services from Script-to-Screen.

Professional crew including cameraman, sound recordists, scriptwriters, copy editors, vision and sound editors as well as other services such as SteadyCam operators, vision mixers and Lighting.