BAB Aluminium

Client: BAB Aluminium

Campaign: Search Engine Marketing - AdWords - Pay Per Click

Locations: Sydney

Background: Sydney based aluminium seats and tables manufacturer who wanted to increase their direct sales relationships with their marketplace.

Strategy: Following initial briefings on the desired marketing outcomes we developed an online marketing strategy that involved a multi - phase roll-out.

Campaign: Phase 1 was to develop a Google Pay Pay Per Click (AdWords) campaign which involved comprehensive keyword research across multiple marketing segments.

Phase 2 was to develop more targeted AdWords campaigns to increase communications effectiveness for increased search matching.

Phase 3 was to develop more comprehensive an analytics AdWords campaigns for more effective visitor traffic understanding.

Summary: Key to the success of our campaigns has been the growth in our depth of knowledge of our clients business and the ongoing development of marketing strategies which have included Google Search Marketing campaigns, On-going website development and Search Engine Optimisation.