Anton's Floors

Client: Antons Floor Sanding and Polishing

Campaign: Google Search Marketing - AdWords - Pay Per Click

Locations: Sydney

Background: Sydney based specialist service provider of floor sanding and floor polishing for commercial and domestic clients who wanted to increase leads to the business.

Strategy: Following initial briefings on the desired marketing outcomes we developed an online marketing strategy that initially involved a single phase roll-out.

Campaign: Phase 1 was to develop a Google Pay Per Click (AdWords) campaign which involved selective keyword research for very specific prospect reach.

Summary: Key to success of the campaign was to correctly identify the specific primary keywords and execute correct ad matching tactics for qualified lead generation.