Google Adwords?

Google AdWords is the paid advertising program on the Google Search Engine which we believe is a highly effective tactic for lead generation for most businesses.

Hornet Marketing SEM / AdWords campaigns deliver highly effective new prospects into your sales funnel as well as delivering critical information on the correct direction for your Search Engine Optimisation program.

Google AdWords campaigns are becoming more and more competitive with many more firms wanting to appear on Google search engine results pages. Hence, there has never been a more important time to use a professional online marketing partner like us to plug onto your business.

from wikipedia

"AdWords is Google's flagship advertising product and main source of revenue. Google's total advertising revenues were USD$23 billion in 2009[2]. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text, banner, and rich-media ads. The AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of one headline and two additional text lines. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes."

Pay-Per-Click advertisements (PPC)

Advertisers select the words that should trigger their ads and the maximum amount they will pay per click. When a user searches Google's search engine on www.google.com.au or the relevant local/national google server, ads (also known as creatives by Google) for relevant words are shown as "sponsored links" on the right side of the screen, and sometimes above the main search results.
The ordering of the paid-for listings depends on other advertisers' bids (PPC) and the "quality score" of all ads shown for a given search. The quality score is calculated by historical click-through rates, relevance of an advertiser's ad text and keywords, an advertiser's account history, and other relevance factors as determined by Google. The quality score is also used by Google to set the minimum bids for an advertiser's keywords.[6] The minimum bid takes into consideration the quality of the landing page as well, which includes the relevancy and originality of content, navigability, and transparency into the nature of the business.[7] Though Google has released a list of full guidelines for sites,[8] the precise formula and meaning of relevance and its definition is in part secret to Google and the parameters used can change dynamically.

- Referencing Information From Wiki

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