Case Study

Learn How We Increased Response by 325% And Become successful with Online Google AdWords

Improve your online results, increase your advertising revenues and advance new prospects into your databases and increase your sales pipeline effectiveness.

In this paper we’ll show you how we increased the Google AdWords Campaign of this clients existing campaign by over 300% within the first 3 weeks of taking over the campaign. You’ll see just how effective it can be to have an AdWords campaign set up and managed professionally in our Just Click It packages. You’ll see the value of correct keyword analysis, market segmentation, Quality Score Analysis, Bid Pricing and AB Testing.

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Reading through this paper today will help in (at least) 2 important ways:

  1. You’ll learn to understand that if you currently don’t use search engine marketing in your marketing and sales strategies then you’re missing out on sales. Moreover, Google with 80% of the Australian search market means that you need a Google AdWords Campaign now.
  2. To maximise the results of your search engine marketing activities you need to partner with a firm that completely understands the sales and the marketing process. And who has a track record of clients with measurable results.

Understanding Google

Google AdWords logo

Google AdWords is commonly referred to as pay per click advertising and forms part of the increasingly complex world of search engine marketing. Google is the most powerful search engine in Australia with a market share of approximately 80%. Hence, in Australia if you’re going to commence a search engine marketing strategy your search engine mix must include Google.

* Search results on Google are generated automatically. No company can buy placement in Google's search results (also known as the 'natural search results'). AdWords ads, which companies can purchase on a cost-per-click (CPC) basis, are clearly marked as 'sponsored links' and appear above and beside the search results. These ads are ranked by performance - that is, their positions are determined by both cost-per-click amounts and click through rates.

With traditional advertising and most forms of online advertising, ads are simply broadcasted to a wide range of audiences. Google AdWords ads, however, are targeted to people's specific interests.

When a user enters a search query on Google, they see the natural search results for that query, along with AdWords ads that are highly targeted to the search topic. Thus, AdWords ads are as relevant and useful as Google's search results. Your ads will reach users at the precise moment when they are looking for your product or service. Under the Google AdWords CPC pricing model, advertisers pay for ad clicks, not impressions. If an advertiser's ads appear 50 times and receive five clicks, the advertiser is charged only for those five clicks.

* (reproduced from Google)

  • Keyword Analysis
  • Market Segmentation
  • Quality Score
  • AB TEST

How to get advertising and marketing that precisely targets, is

There are many steps to putting together a highly effective AdWords Campaign and some of these critical steps are the keyword analysis, the grouping or segmentation of variables, meeting Google relevance requirements of your campaign and testing the copywriting of your ads.

When we commence a campaign from scratch or take over an existing campaign the first critical step is to identify the most accurate keywords and phrases, (search terms) that your prospects use to find your product and or service. We have proven methods for creating and testing all the of the elements which make campaigns successful such as improving our case study campaign by 325%.

Ensuring we identify the exact keywords, grouping your communications strategy accurately to your prospects, meeting the campaign relevance guidelines set by Google which ensures your cost ratios are at the their best position and testing the visibility and effectiveness of the ads we create are potent elements in getting AdWords right.

For case studies on search engine marketing, search engine optimisation, telemarketing and creative campaigns contact us on 02 9929 4013.

Or email Morel info@hornetmarketing.com.au.

Morel is a long standing marketing professional who commenced Hornet Marketing in 2003. Qualified in Economics and Marketing and experienced in local, national and international markets, Morel is a small to medium (SME) specialist.