Adwords Analytics
Adwords Analytics?
Google Analytics is a powerful tool provided by Google that allows marketing consultants like Hornet Marketing to provide our clients with detailed website traffic data. This provides us with the opportunity to analyse and review marketing tactics and to roll out and test new strategies to assist lead and sales growth.
Google Analytics is an integral element of both our Search Engine Marketing and Search Engine Optimisation services.
Moreover, stay tuned for our pending official Google Analytics Accreditation following recent training sessions at Google Headquarters in Sydney by our Marketing Director Morel Hudson.
Enterprise-class features delivered on Google's world-class platform.
"Enterprise-class" shouldn't mean "experts only". Google Analytics has made it easy for non-specialists and specialists alike, across your organisation, to practice performance focused marketing.
Advertising ROI
Goals
Track sales and conversions. Measure your site engagement goals against: threshhold levels that you define.
Integrated with AdWords and AdSense
Optimise your AdWords performance with post-click data on your keywords, search queries, match type and more. AdSense reports show publishers which site content generates the most revenue.
Complete campaign tracking capabilities
Track email campaigns, banner ads, offline ads and more.
E-commerce reporting
Trace transactions to campaigns and keywords, get loyalty and latency metrics, and identify your best revenue sources.
Cross Channel and Multimedia Tracking
Mobile Tracking
Track mobile websites, mobile apps and web-enabled mobile devices, including both high end and non-JavaScript enabled phones.
Internal Site Search
Understand visitor intent, find out what your customers are really looking for and speed up time to conversion.
Benchmarking
Find out whether your site usage metrics underperform or outperform those of your industry. Opt-in benchmarking compares your key metrics against aggregate performance metrics while preserving the confidentiality of your data.
Flash, video and social network application tracking
Track usage of your Ajax, Flash, social networking and Web 2.0 applications.
- Information from Google Websites